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Add-on acquisition Closed Sep 2017 Verified

Surefire Local acquires Sequoia IMS in third acquisition

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Relationship map for Surefire Local acquires Sequoia IMS in third acquisitionparent ofSurefire Local: PlatformSLSurefire LocalSequoia IMS: Operating CompanySISequoia IMS
Operating CompanyPlatform

Parties
Acquirer
Surefire Local
Platform
Target
Sequoia IMS
Operating Company

Summary

Surefire Local, a hyperlocal marketing platform serving HVAC dealers/distributors, acquired Sequoia IMS (an SEO/internet-marketing provider). It is Surefire's third acquisition, following Promio (2016) and BringMeMyLeads (2012), part of an expansion into the home-improvement vertical.