DIY Mini-Split Market Dominance

A guest claims that a specific company, which markets directly to the DIY segment, sells more mini-split units than any other major HVAC brand, highlighting the significant market share of direct-to-consumer HVAC equipment sales.

“As I speak to you right now, I'm told this company sells more mini splits than any other company you can name any other brand. You can think about that. Brand M, brand F, brand D, they sell more product than all of those companies. That's mind boggling. It blows my mind. Think about that. And majority of that product is marketed to the DIY market.”

Signals are extracted from public coverage and print archives and pinned to a verbatim quote, presented as reported by their sources; naming a company in a signal is not an accusation against it. The verified mark denotes a high-confidence, corroborated signal. See our methodology and legal notes.