Homeowners dislike PE feel; acquirers keep mom-and-pop names

Speakers say PE acquirers keep acquired companies' names and brands because homeowners dislike the 'PE too much' feel and prefer dealing with what looks like a local mom-and-pop firm, referencing past consolidation under a single name.

“they keep the name, they keep the shingle. They were like consolidating and it was all AirServe or something like that under one name. But now they got hip that people don't like that, you know, that feel, that PE too much, they want to feel like they're doing busines”

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