Independent Contractors Adopt Pricing Transparency to Compete Against PE Roll-ups

Over 500 HVAC and plumbing contractors have implemented online pricing and instant quotes as a strategy to strengthen customer trust and compete against PE-backed national roll-ups.

“Upfrog, an AI-driven reputation and sales acceleration platform for home service businesses, has released new data showing that more than 500 HVAC and plumbing contractors have implemented an “HVAC eCommerce” approach — displaying install prices and offering instant online quotes. The strategy reflects a growing movement toward radical transparency as independents work to strengthen customer trust and compete against PE-backed national roll-ups.”

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