Industry rebrands 'roll-up' as 'build-up'; buy-for-10-sell-for-20 logic

Ken Goodrich recounts a competitor in the consolidation space describing the strategy as a 'build-up' rather than a roll-up, with simple buy-for-10x, sell-for-20x arbitrage logic, while cautioning the acquired businesses still have to be operated.

“I talked to a competitor a competitor in They don't call it a roll -up anymore, they call it a build -up, right? In the build -up space, and I'm like, why'd you buy that? And he goes, buy them for 10, sell them for 20.”

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