PE betting on scale but losing on trust, per Upfrog president

Upfrog President Justin Riley argues private equity is betting on scale in home services but losing on consumer trust, with transparent independent contractors winning customers.

““Private equity is betting on scale, but they are losing on trust,” Riley says.”

Signals are extracted from public coverage and print archives and pinned to a verbatim quote, presented as reported by their sources; naming a company in a signal is not an accusation against it. The verified mark denotes a high-confidence, corroborated signal. See our methodology and legal notes.